Gridiron Power
From outage to empowerment: a digital transformation.
Gridiron Power provides dependable energy solutions for homes and businesses across Canada. As the authorized Canadian distributor of Briggs & Stratton energy products, they offer a complete lineup of backup generators, solar systems, and battery storage solutions, backed by one of the most comprehensive warranties in the industry.
With over 140,000 square feet of warehouse space and a coast-to-coast distribution network, they had built a serious operation. Their website just wasn't keeping up.
Their previous online presence didn't reflect the scale of their operations, the sophistication of their energy offerings, or their strong partnership with Briggs & Stratton. Leadership needed a professional, scalable digital platform that could handle both product presentation and ecommerce functionality while supporting long-term SEO goals.
We built a new AODA-compliant website powered by Umbraco CMS and nopCommerce. The result is a modern, high-performance site designed for clarity, speed, and scalability. Product architecture was carefully structured to guide both residential customers and professional dealers toward the right solutions, supported by strong visuals and intuitive navigation. The content strategy highlights Gridiron's core strengths — their 10-year comprehensive warranty, their service reputation, and their nationwide logistics advantage.
The new site loads fast, ranks well, and gives customers a clear path from interest to purchase. Gridiron's team can update products, add promotions, and expand their catalogue without touching a developer. As the business grows, the platform grows with it.
A digital presence finally worthy of the operation behind it.