Turning clarity, credibility, and SEO fundamentals into measurable traction.
When Alejandro Fiszman, JD approached us, his firm had a website. It just wasn't doing anything for them. No search visibility, no clear messaging, no path for prospective clients to follow. Alejandro is a tax litigator who handles everything from CRA audits and objections to Tax Court appeals and corporate restructuring — practical, business-minded counsel for individuals and companies across Ontario. His digital presence wasn't reflecting any of it.
We designed and built a bilingual website on Umbraco CMS, prioritizing clear messaging, fast performance, and a search-friendly structure. Complex topics like tax disputes, CRA challenges, and Federal Court applications needed to feel approachable in both English and French. Every detail, from layout to language, was built with that reader in mind.
The results came quickly. Within two weeks of launch, the site reached page two on Google for several competitive tax law searches — strong early traction for a completely rebuilt domain. Within a month, it was appearing on page one for terms like "Ottawa Tax Lawyer." Shortly after, it reached the number two position nationally for "CERB Lawyer," a genuinely competitive search term that reflects the strength of the site's technical foundation, content strategy, and focused SEO work.
The traffic numbers tell the same story. Since launch, clicks have increased by 3,150% and impressions by 9,570%. Rankings continue to climb as the site builds authority.
Steady, measurable progress. Powered by clean architecture, strategic content, and disciplined SEO.
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Increase in Clicks
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AODA Compliant
Air Whistle's intelligence and marketing insight are unparalleled — they built fiszman.ca and put me on page one without paid ads.
Alejandro Fiszman, BCom, J.D.
Lawyer