A modern upgrade for a long-standing industrial supplier.
BakeryMachinery.net is a well-established source for new and used commercial baking equipment. The previous website had served the business for many years, but it was beginning to show its age. Information was difficult to scan, product pages weren't consistent, and the experience on phones and tablets made browsing a challenge.
A cleaner, faster, and more practical way to explore bakery equipment.
We redesigned the site from the ground up — fully responsive, AODA compliant, and powered by Umbraco CMS and nopCommerce. Content was rewritten for clarity and consistency, and the product architecture was restructured to make finding equipment straightforward for any visitor, whether they knew exactly what they needed or were just starting to look.
The updated site serves as both a product catalogue and a lead generation tool. Pages load faster, navigation is more intuitive, and the mobile experience is significantly improved. A cleaner SEO structure meant search engines could finally do their job properly.
The results reflect that. Over a 16-month period, organic impressions increased by more than 2,700%. Steady, compounding progress driven by better structure, better performance, and better content.
Today, BakeryMachinery.net is easier for customers to use and easier for the business to manage. A straightforward, dependable website for an owner we genuinely enjoy working with. We continue to support the site as the catalogue grows and evolves.
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Increase in Impressions over 16mths
CMS Systems
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AODA Compliant